THE PROCESS
Simple enough that you stay focused on your business.
No kickoff calls. No lengthy onboarding. No chasing you for information. You fill in one form, grant read-only access, and a clear picture of your marketing lands in your inbox within days.
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Read-only access only
I never touch your campaigns
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Fully async
No meetings. Ever.
⏱️
3–5 day turnaround
From access granted to report delivered
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Cancel anytime
No lock-in. No 6-month contracts.
STEP BY STEP
What actually happens,
in order.
From the moment you sign up to the moment your report lands - here's exactly what the process looks like.
01
DAY 1 - TAKES 10 MINUTES
You fill in one onboarding form
After you sign up, you'll receive a link to a short form. It asks about your business, your biggest frustrations, who your competitors are, and what winning looks like for you in the next 90 days. No calls. No back-and-forth. Just one form.
✓ Business overview ✓ Goals & Frustrations ✓ Competitor names ✓ What success looks like
💡 Why just one form?
Most consultants schedule a discovery call, take notes, and then email follow-up questions. That's three touchpoints before any work starts. The form captures everything I need in one go, and respects your time from day one.
02
Day 1 - Takes 5 minutes
You grant read-only access
I'll send you a simple guide for granting read-only access to the platforms I need to review. You stay in full control of your accounts at all times. I can see your data but cannot make any changes.
✓ Google Ads (read only) ✓ Google Analytics 4 ✓ Search Console ✓ Rank tracker (if active)
🔒 Read-only, always.
I never have the ability to pause campaigns, change bids, or edit anything in your accounts. If you want changes made, that's a separate implementation project, scoped and quoted separately.
03
Days 2–4 - You hear nothing
I do the work
This is where the heavy lifting happens. I analyse your paid data, organic performance, landing page behaviour, and competitor positioning. I cross-reference everything to find patterns; wasted spend, ranking opportunities, conversion blockers - and build your report.
✓ Paid ads analysis ✓ SEO deep dive ✓ Landing page review ✓ Competitor snapshot
✓ Wasted spend audit ✓ Priority action ranking
📧 The silence is intentional.
I don't send progress updates or check-in messages. You hired me to think clearly about your marketing, not to keep you in the loop while I do it. The report is the output.
04
Days 3–5 - The moment it clicks
Your report and Loom land in your inbox
You'll receive an email with three things: a short note flagging the single most important finding before you even open the document, your 12-page audit report as a PDF, and a personal Loom video walking you through every section.
✓ 12-page audit report ✓ Personal Loom walkthrough ✓ Priority action table
✓ Plain English throughout
📺 The Loom is the difference.
Anyone can send a PDF. The video walkthrough means you understand every finding, not just what the problem is, but why it matters and what to do about it. Pause it, rewatch it, share it with your team.
05
Ongoing - Every month
Month two onwards: the picture sharpens
Every subsequent report includes a section tracking what changed since last month. Did the actions you took move the needle? What improved, what didn't, and why? Over time, this creates a running record of your marketing performance that most businesses never have.
✓ Month-on-month comparison ✓ Action accountability tracking ✓ Updated priority list
✓ 90-day roadmap (Premium)
📈 Compounding clarity.
Month one gives you a baseline. Month three shows a trend. Month six tells a story. The longer we work together, the more precise the recommendations become, and the harder it is to justify stopping.
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12-Page Audit Report
A structured document covering paid ads, SEO, landing pages, competitor positioning, and a ranked list of priority actions. Written in plain English - no agency jargon.
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Month-on-Month Comparison
From month two onwards, every report shows the delta - what improved, what declined, and whether last month's actions made a difference.
What lands in your inbox.
EVERY MONTH
The same core deliverables every month, without fail.
📺
Personal Loom Walkthrough
A 10–15 minute video walking through the report findings. Recorded specifically for your business, not a template narration. Watch it, pause it, share it.
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Wasted Spend Breakdown
Specific search terms, campaigns, or ad groups burning budget with no return, named, quantified, and flagged with a clear recommendation.
🎯
Priority Action Table
Every recommendation ranked by impact and effort. You always know exactly what to do first - and why. No guesswork about where to start.
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Async Q&A Support
Questions after you've read the report? Reply to the delivery email. You'll get a clear answer - not a sales pitch for another meeting.
HONESTY
What this is - and what it isn't.
This model works because it's built around a very specific kind of client. Worth being upfront about whether that's you.
Good fit
This works brilliantly if…
✓ You're comfortable communicating by email or document - no calls needed
✓ You want to understand your marketing, not just outsource it blindly
✓ You're willing to act on recommendations - or hire someone who will
✓ You value clarity and honesty over polished presentations and small talk
✓ You want a consistent monthly baseline, not a one-off audit
Not for you
This isn't the right fit if…
✗ You need weekly calls to feel like things are being handled
✗ You want someone to run your campaigns - this is analysis, not management
✗ You're not ready to act on findings - the report only works if you do
✗ You need real-time access to someone during a live campaign crisis
TIMELINE
Your first report in 5 days.
From the moment you sign up to the moment the report lands - here's the timeline.
Day 1
DAYS 2-3
DAY 4
DAY 4-5
Day 5
Sign up
Onboarding form + access granted
Analysis
Deep dive into your data across all channels
Report built
12-page audit written and reviewed
Loom recorded
Personal walkthrough filmed for your report
Delivery ✓
Report + Loom land in your inbox
QUESTIONS
Things people ask before signing up.
If something isn't covered here, reply to any email and you'll get a straight answer.
What if my results are bad - will you tell me?
Yes. That's the whole point. If your campaigns are haemorrhaging money, you'll know exactly where and how much. If your SEO is stagnating, you'll know why. Comfortable half-truths don't help you grow - honest analysis does. You might not love what the first report says. Most people don't. But you'll know where you actually stand.
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Do I need to be running Google Ads? Can this work for SEO only?
Completely fine. The report scopes to whatever you're actually running. SEO-only clients get a deeper organic breakdown covering rankings, content gaps, technical issues, and competitor positioning. If you add paid later, the report simply expands to cover it.
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I've had agency reports before. How is this different?
Agency reports are typically produced to justify the agency's own work - full of green arrows and vanity metrics that make everything look fine. This report has no agenda other than accuracy. I'm not running your campaigns, so I have no incentive to spin the results. If something is broken, it's in the report. If your agency is underperforming, you'll see it clearly in the data.
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What if I want you to implement the recommendations?
Implementation is available as a separate project. Once you've reviewed the report, reply to the delivery email with the actions you'd like handled. I'll send a scope and quote within 24 hours. Implementation starts from £1,000 depending on scope.
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Is it really 100% async without calls?
Yes. You receive a monthly report and a personal Loom walkthrough. If you have questions, you can ask them via email or our shared documentation.
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Can I cancel after the first report?
Yes. Monthly rolling, cancel anytime. No lock-in, no penalty, no awkward conversation. The goal is to make the reports valuable enough that you don't want to - but that's for you to decide, not me to lock you into.
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How much time does this take from me each month?
About 15 minutes for onboarding in month one. After that, 30–45 minutes to watch the Loom and read the report each month. That's it. The whole point is that you spend your time running your business - not managing a marketing consultant.
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READY TO START?
Your marketing, finally
making sense.
First report delivered in 3–5 days. No meetings, no lock-in, no jargon.